Careers on lock.
One integrated team. We handle every dimension of an athlete's career so you can focus on performing. Most agencies stop at the draft or stop at campus. Lock doesn't. From your first NIL check to your last snap in the CFL, it's one team the whole way.
NFL Representation
Maximum value. Every clause. Every dollar.
From draft day to retirement, we handle every dimension of an NFL career. Combine analytics with experience to negotiate top-of-market contracts, structure deals for cap efficiency, and protect our clients with strong guarantee language and injury protection.
- NFL Draft Prep
- Contract Negotiation
- Restructure and extension planning
- Free agency positioning
- Guarantee and injury protection
- Salary cap analysis
NIL Representation
Earn what you're worth. Compete with class.
Name, image, and likeness has transformed college sports. We help our athletes navigate the NIL landscape strategically. Maximizing value while protecting eligibility and building brands that last beyond the playing field. Every deal is vetted, every partnership is intentional.
- Brand partnership sourcing
- NIL deal negotiation
- Compliance and eligibility
- Collective coordination
- Transfer Portal Strategy
- Social media strategy
- Personal brand building
- Community Engagement
CFL Representation
We know the CFL. Inside and out.
Canadian football is a different game and a different business. Our team has deep experience across the CFL landscape, from draft to free agency to the Grey Cup. We understand the salary cap system, the ratio rules, and the unique opportunities the league presents.
- CFL draft strategy
- Contract negotiation
- Ratio and cap optimization
- Trade positioning
- Grey Cup bonus structures
- NFL window planning
Other Pro League Representation
Every level. Every opportunity.
UFL, Europe, Indoor Football. We support players through the journey at every level. If you can play, we'll find you a place to play. The film you put on tape today opens doors tomorrow. Our job is to keep you on the field, in front of scouts, and climbing toward the next opportunity. We assist you to continue playing football no matter the level to get film. The only way to reach the highest level is to never stop playing.
- UFL placement and negotiation
- European league opportunities
- Indoor football
- Film production and scouting
- NFL and CFL pathway planning
- Career continuity strategy
Marketing & Brand Development
Turn talent into a recognizable brand. Build something that lasts.
Athletes are more than players. They're brands. Our team builds personal brands that transcend the sport, from endorsement deals and media training to original product lines, content properties, and businesses. We make sure our clients are represented the right way on and off the field, and help them build real, sustainable assets that outlast the game.
- Marketing & Endorsements
- Personal brand strategy
- Media & Interview Training
- Content creation and production
- Social media growth
- Product line development
- Business formation and strategy
- Licensing and partnerships
- Public Relations
Career Strategy
Plan for the career. Plan for what comes after.
The average playing career is short. The rest of your life is long. We build comprehensive career roadmaps for every client. Mapping their playing trajectory, financial plan, and post-career path from day one. No surprises. No last-minute scrambles.
- Career Advisory
- Financial Coordination & Planning
- Post-playing career development
- Entrepreneurship support
- Broadcasting and media paths
- Wealth management coordination
- Business Development
The process.
Introductory call
No sales pitch. Just a real conversation about who you are, where you're at, and where you want to go.
Strategy and assessment
We analyze your position, market value, and opportunities. You get a clear picture of where you stand and what's possible.
Custom game plan
If we move forward, you get a tailored strategy across every service area. No templates. Built for your career.
We get to work
Direct agent-level access. 24/7 availability. Regular check-ins. A team that's as invested in your career as you are.
Ready to talk?
The first call is always free. No pressure, no pitch. Just a conversation about where you're at and where you want to go.
Get in touch →